The top ten wristwatch brands according to the author.
- Patek Philippe — Patek Philippe is the most iconic and most sought-after watch brand. It is the epitome of fine, traditional Swiss watchmaking. Iconic models include:
- Patek Philippe Calatrava
- Patek Philippe “Complications” Series
- Patek Philippe Aquanaut
- Patek Philippe Nautilus
- Rolex — The juggernaut of durable timepieces with the greatest market appeal. Rolex is often at the top of “best brand” and “most desirable” lists. Every single watchmaker on this list has respect for the crown! Iconic models include:
- Rolex Submariner
- Rolex Datejust
- Rolex Oyster Perpetual
- Rolex Daytona
- Rolex GMT Master II
- Rolex Explorer & Explorer II
- Jaeger-LeCoultre —
- Reverso
- “Master” Series
- Polaris
- Duometre
- Vacheron Constantin
- Patrimony
- Overseas
- Historiques
- A. Lange & Söhne
- Datagraph
- Saxonia
- Zeitwerk
- 1815
- IWC
- Big Pilot
- Pilot Chronograph
- Omega
- Speedmaster
- Seamaster
- Grand Seiko
- All models with the Spring Drive movement
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- Audemars Piguet
- Royal Oak