Overview
As an independent marketing contractor with EPG Brand Acceleration, I had the opportunity to support the marketing team across multiple high-impact events, each requiring a blend of creative strategy, hands-on execution, and collaboration with sales, editorial, and events teams. My role involved managing digital and traditional campaign components, ensuring brand consistency across channels, and ultimately driving awareness, engagement, and attendance.
This case study highlights two major projects I supported: the Big East Powersports Show 2025 and Power Week 2026—two very different events, each with distinct audiences, goals, and tactical approaches.
Event One: Big East Powersports Show 2025
Background
The Big East Powersports Show is a consumer-facing (B2C) event that brings together enthusiasts and manufacturers from across the powersports industry. Featuring snowmobiles, ATVs, UTVs, motorcycles, and beyond, it serves as the ultimate regional showcase for fans and families ready to kickstart their next adventure.
With the tagline “Your Starting Line for Adventure,” the event positioned itself as a must-attend expo for anyone passionate about powersports—offering hands-on access to new 2026 model releases, apparel, accessories, and live entertainment.
Campaign Overview
My focus was to drive ticket sales, sponsorships, and attendance while supporting the broader EPG trade publications, particularly SnowGoer and Rider, which played a key role in event promotion. The campaign combined traditional marketing, dealer partnerships, and targeted digital outreach through EPG’s media ecosystem.
We implemented an integrated, multi-channel strategy that included:
- Billboard and local TV advertising
- Digital placements in niche publications like PowersportsBusiness.com, SnowGoer.com, and Rider.com
- Email and social media campaigns
- On-site activations and partnerships with dealerships and performers
Tactics I Deployed
- Project management: Coordinated campaign timelines, deliverables, and stakeholder communication.
- Email & digital marketing: Built consumer campaigns and sponsorship outreach through HubSpot and the Swoogo event platform.
- Social media & video content: Produced short-form videos, social graphics, and creative assets to generate buzz.
- Dealer activation program: Organized outreach to local dealerships to sell tickets in-store; these partners were featured in digital promotions and participated on-site.
- Sales & sponsorship support: Helped design materials, manage leads, and coordinate with the events and sales teams.
- Programmatic ad placements: Secured visibility across trade publications, including Boating Industry and Powersports Business, through newsletters, digital display, and sponsored editorial content.
- Event logistics: Supported the events team in coordination, scheduling, and live-day updates.
- Campaign reporting: Provided regular updates during planning and sales calls to align marketing performance with revenue goals.
The result was a cohesive, data-driven campaign that expanded audience reach and helped re-energize the Big East brand across both consumer and trade audiences.
Event Two: Power Week 2026
Background
Power Week represents the pinnacle of EPG Brand Acceleration’s business conference ecosystem—an event series designed to unite leaders from the powersports, marine, and outdoor power equipment industries under one roof.
Through three concurrent events—Powersports Business Accelerate Conference, Boating Industry Elevate Summit, and OPE+ Power Forum—Power Week delivers a single high-impact experience for professionals to learn, collaborate, and grow their businesses. It’s a fusion of education, networking, and industry insights designed to advance every corner of the power trade.
My Role and Tactical Support
As part of the EPG marketing team, I provided hands-on tactical and project management support throughout the campaign lifecycle, working closely with the marketing manager, sales, and editorial teams to ensure alignment across every touchpoint.
Key responsibilities included:
- Project management: Coordinated campaign deliverables, timelines, and content updates across multiple internal teams.
- Email and CRM marketing: Assisted with audience segmentation, nurture campaigns, and sponsorship outreach.
- Sales enablement: Supported sponsorship and exhibitor communications with updated materials and digital asset coordination.
- Website maintenance: Managed content updates and event listings within the Power Week event site.
- Digital advertising: Helped oversee paid ad placements and programmatic campaigns targeting B2B audiences.
- Editorial collaboration: Worked with trade publication editors to ensure consistent coverage and promotion of the event.
- Ticket and sponsorship support: Monitored lead generation, performance metrics, and attendee engagement.
Power Week required a more business-focused and relationship-driven marketing approach compared to Big East, emphasizing educational content, partnerships, and thought leadership rather than consumer excitement. My support helped streamline marketing execution and strengthen cross-promotional efforts between the three conferences under the Power Week brand.
Closing Reflection
Supporting EPG Brand Acceleration as an independent contractor gave me the opportunity to collaborate with a highly skilled internal team and contribute to some of the company’s most ambitious events. From consumer-driven entertainment expos to professional industry summits, each project required a unique approach—balancing creative execution with data-backed marketing strategy.
Both campaigns demonstrated how integrated event marketing—combining digital, print, and in-person tactics—can drive measurable engagement and long-term brand growth.
These experiences solidified my passion for event-based marketing—where storytelling, community, and brand activation come together to deliver real results.
