EPG Brand Acceleration: Big East Powersports Show
A campaign-led case study covering omni-channel execution—email, social, print, billboards, and local dealer activations—plus B2B sponsor marketing in HubSpot, sales enablement, weekly planning cadence, and end-to-end creative production. Creative samples and program examples are included at the bottom of the post.
EPG Brand Acceleration — Big East Powersports Show
At EPG Brand Acceleration, I led campaign and project management for the Big East Powersports Show—one of the region’s largest multi-day powersports events.
The role covered omni-channel execution across email marketing, social media, print and billboards, local dealer activations, and co-marketing with musicians and performers.
I also owned B2B sponsor marketing via HubSpot, created sales enablement materials, delivered weekly stakeholder updates, and handled graphic design.
What We Set Out to Achieve
Ticket Sales & Attendance
Drive consumer demand with integrated campaigns and performance pacing to hit daily targets.
Dealer & Local Business Engagement
Activate area powersports partners with promo kits, offers, and in-store visibility to boost community reach.
Co-Marketing & Entertainment
Coordinate with musicians and performers to create social buzz, UGC moments, and cross-promotion.
Sponsor Growth (B2B)
Use HubSpot for sponsor marketing, pricing/program offers, and sales enablement to increase acquisition and retention.
Omni-Channel Mix and Execution
| Channel / Focus | Execution Highlights | Primary Outcome |
|---|---|---|
| Email Marketing | Awareness → Early Bird → Last Chance sequences; sponsor spotlights; segmentation by interest and geo | Opens, CTR, ticket conversions |
| Social Media | Daily posts, reels, performer collabs, live updates; hashtag campaigns and UGC prompts | Reach, engagement, social-assisted sales |
| Local Activation | Dealer kits (posters, QR codes, offer cards), in-store displays, joint promos | Foot traffic, local awareness |
| Co-Marketing | Joint content with musicians/performers; cross-posting; on-site shoutouts and meetups | Buzz, content velocity |
| Print & OOH | Billboards, program guide, posters/flyers; geo-targeted placements | Mass awareness, event legitimacy |
| Sponsor Marketing (B2B) | HubSpot pipelines, enablement decks, pricing/program offers; tailored outreach | Sponsor acquisition & retention |
| Project Management | Weekly planning, task calendars, budget tracking; KPI dashboards for leadership | On-time, on-budget delivery |
| Design & Creative | Ad sets, social graphics, email templates, print layouts; rapid iteration | Brand consistency, conversion lift |
How We Executed
Campaign Architecture
Built multi-phase plans across email/social/OOH with aligned creative and pacing toward event dates.
Sponsor Enablement
Developed HubSpot email sequences, decks, and one-pagers; set up pipelines and reporting for outreach status.
Local Dealer Program
Delivered promo kits and co-marketing assets to area powersports retailers; coordinated mutual offers and tracking.
Creative Production
Designed ad sets, billboards, and show program creative; produced email templates and social-first formats.
Operating Rhythm
Provided weekly updates in planning meetings, aligning budget, KPIs, and channel performance with stakeholder goals.
Program offerings and pricing were packaged for sponsors and exhibitors with clear tiers, add-ons, and value props—making it faster for sales to close and easier for partners to promote.
Planning & Rollout
Business Impact
Stronger Attendance Funnel
Sequenced email and social created steady momentum into final-week surges.
Deeper Community Reach
Local dealer activation extended the event’s footprint and credibility with riders.
Sponsor Pipeline Lift
HubSpot B2B outreach plus sales enablement improved sponsor acquisition and retention.
Operational Clarity
Weekly updates and KPI dashboards kept leadership informed and decisions fast.
Samples & Examples
Creative samples and campaign examples (email designs, billboards, social assets, program layouts) are included at the bottom of this post.
Let’s build an omni-channel plan sponsors, partners, and fans will love.
