At Rand Simulation, content marketing isn’t just a support function—it’s a key strategic driver for educating engineering audiences and showcasing the power of simulation. Under the leadership of Conrad Magalis, the team developed and executed a focused content engine designed to support digital engineering adoption across industries like electronics, medical device development, and sustainability-focused manufacturing.
View all content produced by Conrad Magalis on the Rand Simulation author page >
With a consistent cadence of blogs, whitepapers, videos, webinars, and customer case studies, the content strategy centered around breaking down complex engineering simulation topics into accessible, engaging formats. From deep dives into Ansys electronics solutions for 5G to practical guides on electromagnetic compatibility (EMC) and material intelligence for sustainability, each piece of content was crafted to provide clear value to technical decision-makers and engineers alike.
Monthly publications like the Rand Simulation Insider kept customers and prospects informed with fresh updates, product releases, and thought leadership. High-impact assets—such as the Moffitt Case Study on HPC (High-Performance Computing) and videos like “The Rand Simulation Advantage”—acted as cornerstone content to fuel lead generation and nurture workflows across SEM, email, and social campaigns.
The approach prioritized content that directly supports the buyer’s journey:
- Top-of-funnel blog posts and videos for awareness (e.g., Electromagnetic Simulation 101)
- Mid-funnel whitepapers and webinars for evaluation (e.g., Materials Sustainability with Ansys Simulation)
- Bottom-funnel assets like case studies and solution spotlights for purchase readiness
What made this content marketing program stand out was the balance of technical depth and market relevance—delivering clear, research-backed insights while staying aligned with the pressing challenges engineers face in real-world design and simulation environments.
The result? A scalable, insight-driven content strategy that not only boosted visibility and engagement across digital channels but also supported sales enablement, webinar attendance, and technical training initiatives.
Rand Simulation’s content marketing work is a model for how engineering companies can leverage storytelling and subject matter expertise to fuel business growth and customer education.
